Monday, 14 October 2013

The Audience

Now that I understand Paramore's appeal, I need to think about who they are appealing to. A suitable audience profile would probably be something like this:

  • They would probably be C1 or lower on the Jicnar's scale providing they are still fairly young otherwise they would into E as students
  • In terms of age 14-26 would probably be most suitable, although at a push they could reach into the very early 30's.
  • Their pyschographic would fall under individualists and explorers
  • Paramore's fanbase consists of both genders although Hayley's dominant presence tends to tip the scale towards females 

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