Picking a genre to work in is tough. I love a wide variety of music and each genre provides different creative possibilities. However, as you may be able to tell from my post 'Getting An Early Start', I have a soft spot for the Soft Rock/Alternative genres. Music that falls into this category is usually packed full of emotion, strong instrumentals, impacting aesthetics and lyrics that inspire as well as hook. The record label 'Fueled by Ramen' has signed many popular artists who work within this genre, as you can see below (Awolnation however belongs to Red Bull Records).
Paramore is a particular favourite of mine. They have a very wide repertoire. From their start as very american punk sounding group with early tracks like 'Pressure', to their slightly more heartfelt album 'Brand New Eyes' and now their considerably reinvented self-titled album, Paramore, for me, have always hit it home when it comes to songs that really become a part of you.
In an upcoming post I will take a look in depth at some existing Paramore videos.